Youtube music Germany Launch

With the Swedish agency B-Reel having the campaign lead, we set up shop together and supported B-Reel, launching YouTube Music in Germany. Vertical Social Club consulted B-Reel on the overall strategy while focussing on vertical formats and content production.

The entry of YouTube Music in Germany was a highly successful cross-channel but overall „vertically styled“ launch campaign that was concluded in December 2018. A vertical highlight of the campaign was a live-edited concert of the two campaign ambassadors Marteria & Casper brought to Insta-Stories.

CLIENT: YouTube Music

LEAD AGENCY: B-Reel

YEAR: 2018

VERTICAL

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Out of Home

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Experiential

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ONEFOOTBALL SNAPCHAT SHOW WTF 

Working in close partnership both with Snapchat and Onefootball before, we brought both parties together to have Onefootball, the world’s biggest football community, as a launch partner for Snapchat Originals shows in Germany. 

We created the overall strategy of Onefootball’s first fully vertical show „What the Fußball“ (WTF), tailored it to young football fans and supported the format development until the launch.

FORMAT: STRATEGY & PARTNERSHIPS CASE

YEAR: 2018

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ONEFOOTBALL World Cup Strategy 2018

We supported Onefootball’s video and content team to develop their World Cup 2018 strategy. Together we brought Onefootball TV, the first in-app 24/7 content live-stream, featuring creators and influencers from all around the world, to life.

Out of all content, Vertical Social Club produced 12 videos for two different formats in Mexico, Brazil, Germany and the UK. “We are one” portrays every country’s unique football passion and identity out of the eyes of locally relevant football creators. “Match-Day Munchies” the second format we produced, was dedicated to the unique food-culture at game days.

All films aired within Onefootball TV, the World Cup tap of Onefootball, the world’s biggest football app.

FORMAT: WE ARE ONE

CLIENT: ONEFOOTBALL

YEAR: 2018

WE ARE ONE

- MEXICO -

Meet Media-Personality Iniaki Alvarez

WE ARE ONE

- BRAZIL -

Meet Photographer Alexandre Urch

WE ARE ONE

- UK -

Meet Youtubers Cheekysport

WE ARE ONE

-GER-

MEET TEAM OVERKILL


FORMAT: Match Day Munchies

CLIENT: ONEFOOTBALL

YEAR: 2018

MATCH DAY MUNCHIES

CLUB OWNER MICHEL

MATCH DAY MUNCHIES

TV Host Mariazell

MATCH DAY MUNCHIES

ESPN BLOGGER LUANA

MATCH DAY MUNCHIES

FOOTBALL CHEF JONNY MARSH


LEO VEGAS SPORT World Cup Activation 2018

As part of Leo Vegas Sports World Cup 2018 activation strategy, we produced a six-episode YouTube mini-series plus parts of their TVC, featuring German sports legends Lothar Matthäus and Stefan Kretzschmar, having them reminisce about selected moments of their outstanding careers.

LOTHAR x KRETSCHE

Coming of Age

LOTHAR x KRETSCHE

SETBACKS & INJURIES

LOTHAR x KRETSCHE

RIVALRY & REVENGE

LOTHAR x KRETSCHE

HISTORIC GAMES

LOTHAR x KRETSCHE

DOWN MEMORY LANE

LOTHAR x KRETSCHE

THIS IS THE END