Youtube music Germany Launch
With the Swedish agency B-Reel having the campaign lead, we set up shop together and supported B-Reel, launching YouTube Music in Germany. Vertical Social Club consulted B-Reel on the overall strategy while focussing on vertical formats and content production.
The entry of YouTube Music in Germany was a highly successful cross-channel but overall „vertically styled“ launch campaign that was concluded in December 2018. A vertical highlight of the campaign was a live-edited concert of the two campaign ambassadors Marteria & Casper brought to Insta-Stories.
CLIENT: YouTube Music
LEAD AGENCY: B-Reel
Out of Home
ONEFOOTBALL SNAPCHAT SHOW WTF
Working in close partnership both with Snapchat and Onefootball before, we brought both parties together to have Onefootball, the world’s biggest football community, as a launch partner for Snapchat Originals shows in Germany.
We created the overall strategy of Onefootball’s first fully vertical show „What the Fußball“ (WTF), tailored it to young football fans and supported the format development until the launch.
FORMAT: STRATEGY & PARTNERSHIPS CASE
ONEFOOTBALL World Cup Strategy 2018
We supported Onefootball’s video and content team to develop their World Cup 2018 strategy. Together we brought Onefootball TV, the first in-app 24/7 content live-stream, featuring creators and influencers from all around the world, to life.
Out of all content, Vertical Social Club produced 12 videos for two different formats in Mexico, Brazil, Germany and the UK. “We are one” portrays every country’s unique football passion and identity out of the eyes of locally relevant football creators. “Match-Day Munchies” the second format we produced, was dedicated to the unique food-culture at game days.
All films aired within Onefootball TV, the World Cup tap of Onefootball, the world’s biggest football app.
FORMAT: WE ARE ONE
FORMAT: Match Day Munchies
LEO VEGAS SPORT World Cup Activation 2018
As part of Leo Vegas Sports World Cup 2018 activation strategy, we produced a six-episode YouTube mini-series plus parts of their TVC, featuring German sports legends Lothar Matthäus and Stefan Kretzschmar, having them reminisce about selected moments of their outstanding careers.