We supported Onefootball’s video and content team to develop their World Cup 2018 strategy. Together we brought Onefootball TV, the first in-app 24/7 content live-stream, featuring creators and influencers from all around the world, to life.

Out of all content, Vertical Social Club produced 12 videos for two different formats in Mexico, Brazil, Germany and the UK. “We are one” portrays every country’s unique football passion and identity out of the eyes of locally relevant football creators. “Match-Day Munchies” the second format we produced, was dedicated to the unique food-culture at game days.

All films aired within Onefootball TV, the World Cup tap of Onefootball, the world’s biggest football app.

Client: Onefootball

Format: We Are One - UK

Creators: YouTuber Cheeky Sports

Client: Onefootball

Format: We Are One - Germany

Creators: Football Crew and Sneaker Legends Overkill

Client: Onefootball

Format: We Are One - Mexico

Creators: Mexican football expert and TV-host Inaki Alvarez

Client: Onefootball

Format: We Are One - Brazil

Creators: Photographer, Videographer and football enthusiast Alexandre Urch


As part of Leo Vegas Sports World Cup 2018 activation strategy, we produced a six-episode YouTube mini-series plus parts of their TVC, featuring German sports legends Lothar Matthäus and Stefan Kretzschmar, having them reminisce about selected moments of their outstanding careers.